Reveal the treasure behind a huge load of data using Massive Parallel Processing / Big data will be the source of new economic value and innovation. Big data presents new opportunities for organizations across all industries. Big data analytics is the use of advanced analytic techniques against very large, diverse data sets that include structured, semi-structured, and unstructured data, from different sources, and in different sizes from terabytes to zettabytes.
Big data is a term applied to data sets whose size or type is beyond the ability of traditional relational databases to capture, manage, and process the data with low latency. Big data has one or more of the following characteristics: high volume, high velocity, or high variety.